PrimaMedical – Retract – 3D Motion Graphics

Product promotional video using 2D and 3D motions graphics to present the ‘RETRACT’ fingerswitch with retractable micro dissection needle.
After an initial period of look development Prima Medical elected for a presentation style that went against the grain of the typical medical implement promotion videos; incorporating a more celebratory motion design that felt less constrained and reflected their excitement at the launch of their newest product.

Modelling, Animation and Rendering in 3DS Max.
CAD Model Conversion in REVIT.
2D Animation, Motion Design and Compositing in After Effects.

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